Mystical partnered with Posterity Health to execute a comprehensive transformation of its direct-to-consumer growth engine. The engagement began with a rapid rebrand—redefining the brand’s positioning, messaging, and visual identity to better connect with its audience. A new, conversion-optimized website was designed and launched, balancing medical authority with a modern, relatable tone. New ad creative and messaging were produced for Google Search and Meta, emphasizing education, empowerment, and action. With agile media activation and continuous creative testing, the campaigns quickly began delivering stronger lead quality and lower acquisition costs. Supported by rigorous data analysis and month-over-month optimization, Posterity Health achieved sustained performance gains, improving efficiency and scalability across every digital touchpoint.