Peninsula Clean Energy
About:
Peninsula Clean Energy is a young, fast-growing Community Choice Aggregator delivering clean, affordable electricity to Bay Area communities. With an ambitious mission and real-world impact, PCE needed a brand that could match its momentum and earn trust at scale. Mystical partnered with PCE to help transform a strong vision into a modern, customer-first energy brand that feels as powerful as the change it creates.
Client
Peninsula Clean Energy
Services
Creative
Media
Video
Strategy
SEO
Industry
Energy
Goal:
PCE came to us at a pivotal moment. They needed to build brand awareness, clarify their promise, and drive engagement across new and existing programs, including home electrification. At the same time, outdated tools, unclear messaging, and a hard-to-navigate website were creating friction for customers and internal teams alike. The goal was clear. Put customers at the center, remove barriers to engagement, and equip a small internal team with systems and storytelling that could amplify their impact far beyond their size.
Outcome:
Together, we delivered a full strategic, creative, and technical overhaul. We refreshed messaging and brand identity, launched a new customer-centric website, revitalized social and content channels, and built a modern marketing stack designed for clarity, usability, and scale. The results speak for themselves. Search impressions surged 385 percent. Average keyword rankings jumped from position 30 to 13.78. User engagement increased by 30 percent, and key conversions more than doubled. Today, PCE shows up as a trusted public agency that looks, sounds, and performs like the modern energy leader it is.
Results
Increased Search Impressions
385%
Keyword Rankings Up
54%
User Engagement Increased
30%
Key Conversions Up
+103.63%
