Modtub
About:
In a crowded and commoditized cold plunge market, Modtub faced the challenge of transforming a functional recovery tool into a lifestyle must-have. Competing against a sea of lookalike brands, they needed to elevate their story beyond the steel and ice—to embody something deeper: resilience, wellness, and the power of daily ritual. The goal was clear—grow annual revenue by carving out a differentiated, emotionally resonant position that would make Modtub not just another plunge, but a symbol of modern vitality.
Client
Modtub
Services
Branding
Creative
CRM
E-commerce
Lead Gen
Media
Social Media
Website
Industry
Health & Fitness
Goal:
We re-engineered Modtub’s brand from the ground up, optimizing it for lead gen. Starting with deep research and go-to-market strategy, clarifying the company’s voice and visual identity to align with a more elevated, aspirational audience. We redesigned the website—beginning with the home and product detail pages—to create a seamless, high-converting user experience. Then, we implemented the foundational marketing tech stack, setting up email, analytics, and paid media systems for scalable growth. At the same time, we forged strategic partnerships with major wellness and fitness brands like CrossFit, Rogue, and Hyrox, connecting Modtub to influential communities that live and breathe performance.
Outcome:
Our creative storytelling brought the brand’s new positioning to life. Through a mix of photography, video, and campaign development, we built moments that showcased Modtub not as a luxury item, but as an essential practice for strength and recovery. Influencer collaborations and promotional campaigns amplified awareness and engagement, while ongoing analysis and reporting guided continual optimization. The result: a brand that stands out in the wellness space—not just as a cold plunge company, but as a movement for better living, one plunge at a time.
Results
Increased Social Followers
325%
Website Traffic
105%
Increased ROAS
120%
Increase in Sales
268.46%
