Our goal was to turn JWL’s raw power into measurable growth. We built an integrated performance marketing ecosystem designed to drive calls, form fills, and local awareness across Dallas-Fort Worth. Each campaign blended human empathy with AI-assisted creative generation, producing scroll-stopping videos, stat-driven car crash infographics, and emotionally charged client testimonials that radiated the firm’s fearless personality. By using AI to visualize moments of impact, recovery, and triumph, we gave the brand an instantly recognizable look and feel—part Hollywood, part hometown hero. Our messaging framework tied every post back to a clear promise: “We fight harder. We win bigger. You pay nothing until we do.”