Colossal
About:
For Colossal, the mission was as bold as the brand itself: introduce the world to the concept of de-extinction and build momentum around the company’s groundbreaking progress. Mystical developed a comprehensive social strategy designed to test, learn, and refine what content truly resonated.
Client
Colossal
Services
AI
Creative
Social Media
Video
Industry
Life Sciences
Goal:
Over 24 months, we delivered an always-on approach across Instagram, X, Meta, and LinkedIn — blending strategy, creative design, production, and publishing with real-time social listening, community management, and paid optimization. Through continuous reporting and insight-driven refinement, we helped Colossal grow its audience, amplify engagement, and bring the future of de-extinction to life online.
Outcome:
In just two years, Mystical transformed Colossal’s social presence into a movement. Followers skyrocketed. Brand sentiment climbed nearly 400%, and our content delivered Colossal’s best-performing post to date. The momentum didn’t stop there — this explosive growth in awareness and community helped Colossal’s leadership secure $225 million in funding and achieve a $1.5 billion valuation, proving that when innovation meets imagination, the results are nothing short of colossal.
Results
Increased Engagement
3,257%
Grew Brand Sentiment
392.9%
Best Performing Post
280k likes, 8.5M views
Performance
$225MM in funding and $1.5B valuation
