Big Shots Golf
About:
BigShots Golf is a next-generation golf and dining destination built to redefine social entertainment through technology, food, and fun. With a focus on inclusivity and energy, BigShots combines cutting-edge gameplay with a full-service restaurant and bar—Anthem Kitchen + Bar—creating a place where guests can eat, play, and celebrate together. Designed for everyone from serious golfers to social groups and families, the brand merges sports, hospitality, and digital engagement into a modern, community-driven experience. Each location is built to feel vibrant, approachable, and seamlessly connected through its digital-first booking and customer experience ecosystem.
Client
Big Shots Golf
Services
Branding
Creative
Lead Gen
Media
OOH
SEO & AEO
Website
Industry
Sports & Entertainment
Goal:
BigShots Golf set out to establish a strong foothold in the competitive “eatertainment” category, launching a bold new concept that could stand out from legacy players like Topgolf. The goal was to build awareness across multiple markets, energize new audiences, and drive online bookings through an intuitive reservation funnel. Success required creating a distinctive brand identity that tied together both the golf venue and its culinary experience at Anthem Kitchen + Bar. The challenge was to develop a cohesive ecosystem spanning web, social, email, paid media, and in-venue experiences—one that built trust and excitement while converting digital discovery into real-world foot traffic, reservations, and repeat visits.
Outcome:
Mystical partnered with BigShots Golf to develop and execute a full-funnel marketing transformation spanning brand, digital, and experiential strategy. The engagement began with a revitalized brand identity and positioning system that unified the golf experience with Anthem Kitchen + Bar under a single, inclusive message of “Eat, Play, Celebrate.” From there, Mystical built a digital-first booking ecosystem that seamlessly connected the website, paid media, and CRM—making it simple for customers to discover, reserve, and return. Multi-market paid campaigns across Google, Meta, and emerging platforms like TikTok fueled awareness and drove measurable increases in reservations, while a high-volume content strategy and social listening program built community and engagement. CRM and email automation nurtured customer loyalty, turning first-time visitors into repeat guests. Over 18 months, BigShots Golf evolved from a challenger brand to a high-performing entertainment destination—defined by strong brand equity, rising bookings, and a growing fan base nationwide.
Results
Booking Growth
+235%
Grew Instagram Followers
+410%
Revenue Increase
+175%
Customer Repeat Visits
^ 38%
